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Content Development and Design

Effective websites are driven by content that is clear, concise, well organized, and that helps visitors take action easily, whether that's purchasing something from your online store, donating to your non-profit, or volunteering to help your cause.

At Yes! we're focused on developing content that helps your audience find your website, engages them, and compels them to take action.

Mobile Website Design

As more and more people browse the Internet on mobile devices like smart phones and tablets, it becomes increasingly important to provide a mobile experience that is fast-loading, small-screen friendly, and that takes advantage of mobile-specific capabilities like touch-screen gestures and tap-to-call.

There are two primary ways to provide a mobile-friendly browsing experience for your mobile website visitors: stand-alone mobile websites and fluid-layout websites, which are also referred to as "adaptive website design" or "responsive design."

Stand-Alone Mobile Websites

If your current website functions well for desktop visitors, and your core business doesn't take place online (e.g., online sales, mobile-specific services, travel services, hospitality), you may be able to get by with a condensed complementary mobile website.

A mobile website is designed with a portrait (vertical rectangle) layout to fit a small-screen device like a phone and features large, easy-to-tap links to pages that describe your most important information (e.g., who you are, what you do, what makes you better, and where to find you). It also includes images that are optimized for small screens and primarily html text, so load times without a wi-fi connection are fast, and data usage is minimal. The mobile site should also include mobile-enabled features like tap-to-call buttons.

Desktop and Mobile Web Desig

Fluid-Layout Websites

If your primary business happens online, your old website is due for an upgrade, or you just want to provide the best online experience for site visitors, you may want to consider a fluid-layout website, which is also referred to as "adaptive website design" or "responsive design."

This approach is a single website that detects the screen size of the browsing device and automatically rearranges the layout to suit the size and configuration of the viewing device. You can test a fluid-layout site by viewing it in a desktop browser and changing your browser window's width. As you narrow the window, the content shifts and changes size to provide an optimized layout for the screen size.

This image shows how the same website (designed and produced by Y!MG) renders on an iPhone, an iPad, and a notebook computer. Click on the image to view the actual site, and see how the layout responds to browser windows of varying widths.

apple device mock ups

Want to Learn More?

Call Us for a Free, No-Pressure Consultation

We’ll assess your current website and recommend whether you’re best off adding a mobile-specific website to your current desktop site or if the best plan of action is to develop a single site that serves both desktop and mobile website visitors.

    Yes Marketing Group! Phone 207-846-3733
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