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Eric Hoffsten, Creative DirectorEric cut his teeth as a production artist in the early '90s in New York City, putting together internet guidebooks before the gold rush.

Quickly moving from production to design, Eric soon ran the art department of Wolff New Media as Associate Art Director. Positioning itself against Yahoo! as a catch-all portal, the venture failed in 1997, and Eric moved to the award-winning boutique design firm of Bill Smith Studio. There, he provided cutting-edge creative to clients like Esquire, The World Almanac, MacMillan, McGraw-Hill, The Discovery Channel, and Disney.

In 2002, Eric moved his family to Maine, bowing out of the New York City rat race to enjoy a slower-paced lifestyle, natural beauty, and more time with his family. Since then, he's run his own shop as Eerowen Design, partnered with the full-service Shoestring Creative Group collective, and endured a brief stint as Art Director & Product Development Manager for Geiger.

Eric landed at Yes! Marketing in late May of 2008, where he now fashions design solutions for clients across a range of media.

A graduate of Brown University's Malcolm S. Forbes Center for Modern Culture and Media, Eric brings a critical and theoretical eye to visual communication, and is wholly unafraid to break rules.


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