Nelson & Small’s Energy Division distributes high-efficiency heating and water-heating products throughout New England and upstate New York. We helped Nelson & Small update their positioning by introducing messaging to support the concept of reducing greenhouse gas emissions by simply burning less fuel in the cleaner-burning heating products Nelson & Small distributes.

We updated their consumer website (www.DirectVentSolutions.com), which incorporates a dealer locator, and created and implemented a consumer online advertising campaign to drive traffic to the online dealer locator. To support local dealers we developed a dealer co-op advertising program and integrated in-store signage. We also created a tradeshow booth and loop video to help draw prospective dealers into the booth.

For another Nelson & Small Energy website (www.SaveOnHotWater.com) we developed an interactive Flash Action Script module that allows the site visitor to enter their current fuel prices and see the comparative savings associated with Nelson & Small’s direct-vent heating products.