Pineland Farms is a non-profit organization located on a sprawling tract of land that is home to a broad range of seemingly unrelated entities, including a prize-winning natural dairy farm; a creamery; an outdoor recreation facility with Nordic ski trails, mountain biking trails, and an orienteering course; a world-class equestrian center and Dutch Warmblood breeding program; an award-winning public garden; an events management and conference center; education programs; and a commercial produce farm.

We led Pineland Farms through a process of discovery, consolidation, and refinement that culminated in the launch of a new logo and the tagline, “Connecting Community with the Land.” Messaging for each division was developed to incorporate the essence of the tagline and connect each division with the whole.

Over the years since we’ve developed a range of materials for Pineland Farms including printed collateral, product packaging, posters, e-mail campaigns, and more.